As a small business owner, making your brand stand out among larger competitors can be challenging. One effective way to do so is through social media marketing. In today's digital age, social media has become a crucial platform for businesses to connect with their audience and promote their products and services. However, many small and medium-sized businesses need help to utilize social media effectively, particularly regarding the type and quality of content they post.
According to a content writing service survey, over half of viewers said they are less likely to purchase a product or use a service if the content promoting it is poor quality. 68% of those surveyed said they would not consider the brand in the future.
The importance of high-quality content must be considered, especially for small businesses. In addition to entertainment, consumers use social media to research and purchase products, communicate with companies, and find information about local businesses. In 2022, a local consumer survey found that 78% of people use the internet to search for information about local businesses at least once a week, with 21% searching daily.
Content writing services can help small businesses create compelling content that builds their brand, establishes trust and credibility, and drives traffic back to their website. This can lead to increased sales and revenue. Small businesses can increase brand awareness, improve customer loyalty, and gain valuable insights by engaging with their social media audience.
- 71% of consumers who have had a good social media experience with a brand are likely to recommend it to others.
- 21% of consumers are more likely to buy from brands that they can reach on social media.
- 43% of consumers increased their social media use to discover new companies in 2022.
- 75% of marketers credit social media marketing with increased web traffic, and almost 90% say it has improved business exposure.
When creating content for social media, it's important to keep the following in mind:
Relevance to the audience: The information should be useful and address the reader's needs or challenges.
Engaging: Accurate key phrases and an explanation of the value your company can offer can help engage the reader.
Persuasive: The content should have a clear call to action and aim to convince the reader to take the next step.
RankWise is a quality content writing service that understands the importance of social media for small businesses. Our team creates keyword-rich content and formats it with custom images to appeal to your target audience. By using RankWise, small businesses can benefit from the following:
Increased brand awareness: Engaging content on social media increases your brand's visibility and reach.
Improved customer loyalty: By engaging with your audience, you build relationships and encourage customers to stick around and make purchases.
Valuable insights: Social media allows you to gather insights about your target market and make informed decisions about your business.
Investing in a content creation service like RankWise is a small investment with the potential for big rewards. Take advantage of the opportunity to effectively utilize social media and grow your business.
Visit the RankWise website to learn more about our content creation services and how we can help your business succeed.